The European Forum for Responsible Drinking (EFRD) is an alliance of leading European spirits producers supporting targeted initiatives to promote responsible drinking. These initiatives focus on attitudinal and awareness programmes, responsible marketing and self-regulation as well as the promotion of a better understanding of the evidence base.

In 2008, EFRD became a member of the European Spirits Organisation - CEPS to support the overall spirits industry in meeting the expectations of stakeholders towards responsible commercial communications and a reduction of alcohol-related harm.