The European Forum for Responsible Drinking (EFRD) is an alliance of Europe’s leading spirits companies driving the industry’s commitment to promote responsible drinking in the EU and encouraging industry to adopt responsible self-regulatory standards for commercial communications.
EFRD member companies include:

  • Bacardi-Martini
  • Beam Global Spirits & Wine
  • Brown-Forman
  • Diageo
  • Moët-Hennessy
  • Pernod Ricard

EFRD members and spirits industry are proud to present you concrete achievements
on our commitment to help reducing alcohol-related harm across Europe:

1 - A responsible industry for a responsible consumption (Full version - 16 minutes)
2 - Alcohol and minors (short version - 4.30 minutes)
3 - (Don't) drink and drive (short version - 4.38 minutes)
4 - Responsible service (short version - 4.35 minutes)
5 - Consumer information (short version - 4.57 minutes)